Mark is an Associate Director with Ipsos MRBI. Having graduated from Trinity College with a degree in Sociology & Social Policy, he joined the company after a period in the financial sector. Mark is a dualist researcher, working equally on qualitative and quantitative projects. He works across a wide range of industry sectors for clients in the private, public and academic spheres. He is driven by a curiosity to understand how we think and act, both as consumers and a society as a whole, and what this means for the world around us.