THE MARKETING SOCIETY

Welcome

Welcome to the Irish Marketing Society, hub for networking, exchanging ideas and access to the latest in applied thinking around today's consumer, brand and communications and all marketing related matters. Its been a challenging 12 months and we are continuing to look at different ways to add value for our members. The theme for this year is Effective Marketing for Effective Recovery the new R word. Our business is marketing from both the client and agency perspective and it is only by continuing to do this effectively, that we will come close to some form of recovery.

Traditionally we have held a series of breakfasts which have proved both informative with a high calibre of presenters as well as providing a forum for networking. We will continue with elements of that format this year as well as collaborating with other partners where there is an existing event that we feel will be of benefit to our members. v Join us and be part of an active society where business meets the brightest of minds in all of the marketing disciplines in Ireland. Participate in many thought provoking sessions and meet like minded fellow members and share and discuss ways to add value to your clients and to your own business. Be part of the discussion and stay engaged with the networked economy.

We look forward to meeting you there. See events list and membership details.

Valda Boardman Chairperson
& Jimmy Murphy Vice Chair

Who We Are

Founded in 1970, The Marketing Society of Ireland draws its expertise from the full spectrum of marketing disciplines that sit on our Council. The society is charged with the task of fostering the highest standards in marketing, providing a networking forum and keeping our members up to date with the latest applied thinking in marketing. Find out more here.

Join

Members of the Marketing Society have access to many benefits that will assist them in developing their marketing skills and knowledge. Want to keep up to date with the latest advances in Marketing? Join the Marketing Society today so that you can participate and be part of the latest thinking in Marketing.

The Nature Of Our Ways (Rescheduled to 18th May 2010)

(Rescheduled thanks to Eyjafjallajokull) Instead of asking 'how advertising works' or 'how direct mail works' ask 'how digital works' or 'how do people work'. Understanding behavioural economics is a key advantage in anlysing consumer trends. The Marketing Society has lined up two pioneer thinkers to speak on the subject:

Mark Earls, world recognised as one of the leading planning thinkers about brands and human behaviour.
Kay McCarthy MD of MCCP an independent strategic planning and insight agency.

Download the full details.

Current Events

Tuesday 18 May 2010
8.30

The Nature of our ways
(NOTE RESCHEDULED DATE: 18th May)Instead of asking "How Advertising Works", "How Direct Mail Works", "How Digital Works" ask: "How Do People Work?"
Understanding behavioural economics is a key advantage in analysing consumer trends. The Marketing Society has lined up two pioneer thinkers to speak on the subject. Mark Earls Understand how to change mass behaviour by harnessing our social or "HERD" nature. Mark is widely recognised world-wide as one of the leading planning thinkers about brands, branding and human behaviour. He was planning director of the revolutionary St. Luke's (1998 - 2001) and Chair of Ogilvy's Global Planning Council (until 2006). His written work and recent book, HERD has won lots of plaudits and awards from marketing, market research and management science. He particularly likes the nice things people have said about his latest book: "Like Malcolm Gladwell on Speed" (The Guardian). Kay McCarthy "The changing code of Irish consumer behaviour". Planners and brand management need to find a new model of understanding. Learn more about consumer behavioural economics in an Irish context with case studies focusing on behaviour versus attitude. Kay is MD of MCCP, an independent Strategic Planning and Insight Agency. A former Agency Planning Director and also former Chairperson of The Marketing Society.
Winter Hall, College of Physicians, Kildare Street, Dublin 2
Members € 75 + VAT
Non Members € 99 + VAT
FOR EVENT BOOKINGS Email
irene@marketingsociety.ie
or phone 01 2761995